Across Europe, consumers are looking for larger TV screens, with the average purchased screen size increasing by 1.2 inches each year [1]. As the TV is the centerpiece of many homes, viewers are looking for a product that delivers advanced picture quality with no compromises.

The TCL X11L SQD-Mini LED TV gives viewers exceptional true-to-life picture performance through:

• Clear highlights that remain visible in bright daytime viewing, supported by up to 10,000 nits peak brightness* for impactful HDR intensity even in bright rooms.
• Deeper blacks than ever before, retaining detail instead of turning flat or grey, enabled by up to 20,736 precise dimming zones* (98-inch model) for precise light control and cleaner separation between bright and dark areas.
• Cinema-grade color that stays stable in high-contrast scenes, driven by 100% BT.2020 All Scenes Wide Color Gamut* for a wider and more accurate range of tones.

For those who want a true cinema scale at home, the X11L is available in 75-, 85- and 98-inch screen sizes.

The X11L uses thousands of independently controlled dimming zones to adjust brightness locally across the screen. This granular light control helps reduce halo effects, preserving clarity when subtitles, highlights, or reflections appear against darker backgrounds.

Working in combination with TCL’s refined color filtration technology and the WHVA 2.0 Ultra Panel, the image remains stable from different seating positions while helping reduce reflections in brighter living spaces. Designed for long‑term performance, the panel architecture supports up to 100,000 hours of lifespan, delivering durable brightness and consistent picture quality over time.

The X11L supports a native 144Hz refresh rate, enabling smoother motion for live sport and fast-paced gaming - this means clearer camera pans during football matches, reduced motion blur in racing games, and improved responsiveness in competitive play.

Audio by Bang & Olufsen also provides rich, room-filling sound that’s worthy of the great picture, directly from the TV itself. Voices come through clearly, background details feel more immersive, and everyday viewing feels more cinematic without the need for an additional soundbar or external speaker system.

As TVs become focal points within open-plan living spaces, design matters as much as performance.

The TCL X11L features an ultra-thin profile of 2cm and has a completely flat back, supporting close wall mounting. Its flat structure integrates advanced backlight architecture while maintaining rigidity across large 75-, 85- and 98-inch formats, and installation is simple with the built-in chassis.